Tinder’s swiping environment provides few technologically enabled filtering options

Tinder’s swiping environment provides few technologically enabled filtering options

Unlike traditional dating websites that often ask for height, weight, race, or education level (Hancock et al

In a reduced cue environment, results show that Tinder users use these minimal cues to show who they are, primarily via photos. They also take advantage of the controlled environment to conduct profile experiments to see how change to their self-presentation may improve their approval from others on the app. Profile choices are contemplated and often changed, as users alter their profiles in order to experiment with how reactions vary.

Tinder’s algorithm is not made public: though filtering criteria are limited, it is not entirely clear which profiles are presented to users, complicating knowing to whom users are comparing themselves

In terms of selecting matches, interviewees demonstrate knowledge of a particular set of ‘courting rules’ (Hardey, 2008 ) explicit to the dating environment. Hardy describes this as follows: ‘ … individuals have to learn how to “decode” the profiles displayed on these sites and make choices on the basis of these mediated interactions’ (p. 1112). Such knowledge could facilitate the possibility of an off-line meeting. In terms of choosing who they want to interact with, findings here show that interviewees overwhelmingly search for similar others, though a few did use the opportunity to match with those they would not usually select. This points to another inclination predominate on dating sites: Homophily, or ‘love of the same,’ is the tendency people have to seek out others like themselves.

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